Design to compete
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Design plays a critical role in taking innovation to market and assists in the successful commercialisation of innovative products and services.
What is design?
“Design is making things right.” ~ Ralph Kaplan
Design is the human aspect of product and service development that takes into account the way in which a product or service will be used, perceived and appreciated. A well designed product matches functionality with emerging market needs and adds the human touch to new technologies.
Design may take various forms, for example
- Industrial design and engineering design considers appearance and appeal and can be applied to products or the construction of plant, machinery or structures
- Ergonomic design considers the elements of comfort and human movement and refines products or machinery to optimise the ways in which they are used
- Graphic design gives a physical appearance to a concept or idea and can be applied to products, materials, packaging, or communications about a product or service (marketing)
- Spatial design and architectural design take account of the interaction between people and spaces and are applied to shape, layout and placement, or interior decor
- Experience design brings elements together to create unique experiences and can be applied to retail precincts, displays or events
- User interface design considers the interaction between people and technology and can be applied to controls, visual displays, sequences of commands, or help functions
- Fashion or apparel design provides visual and aesthetic appeal applied to textile materials or clothing.
Links to subsections of this topic
Why is design important?
Managing design
Case studies
Programs and Services
